What is Keyword Research?



Keyword research is the process of discovering popular words and phrases that people are typing into a search engine in order to find the information they’re looking for. For example, if you’ve got a personal training business, keyword research will help you discover keywords such as “men’s chest workouts”, “best exercises to lose fat”, etc.

 

Keyword research should be the first step that all webmasters and marketers follow when creating new content for a website or a client.


Why is Keyword Research Important for SEO?

 

With so many different areas of SEO such as Core Web Vitals and backlinks, getting more public attention, it’s easy to forget about the importance of keyword research in SEO.

 

But here are 5 reasons why every SEO and marketer needs to prioritize keyword research when creating content or starting with a new SEO campaign.

 

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